It seems that successful bloggers organize the topics to be discussed even before giving life to their creatures, defining general categories that will serve as a reference in the development of the blog: main topics, related Email Data topics, specific topics, etc. Having a structural guide will guide your actions, significantly increasing the life expectancy of your blog, a vital expectation that is reinforced by being clear about what you are going to offer to cyberspace, when you are going to give it to them and who you are going to address in each entry. Three variables that are defined with a good content plan and an adequate editorial calendar .
Broadly speaking, the plan will help you choose the type of content for your blog (tutorials, news, opinion articles, surveys, multimedia files, etc.), while the calendar will help you manage the temporality (creation phases, frequency of publication, etc.). The question is how to take these first steps. To develop the perfect plan, you have to put on the Sherlock costume to thoroughly investigate two elements: the competition and, much more important, your audience. In reality, both go hand in hand, since what interests you about your competitors is how they communicate with their audience and what they offer.