After all, people can still search for the product years after a product has been discontinued. A perfect opportunity to highlight another product. An example of how to maintain SEO value by keeping non-deliverable products photo editor online. 5. Make it a (301) redirect You will lose your ranking with this, but you will retain the important link value. So before you get started, check the organic search results and the backlinks of the product.
You can initially create a redirect to another relevant product (let the visitor know why). If there are no other related products, you can choose a redirect to a (sub)category. Always redirect to a page that remains. Otherwise you will get a chain of redirects. This is really not recommended. So there are different methods to deal with out of stock products. No single method will work for every product.