SEO in practice and growth in organic traffic

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SEO stands for search engine optimization , and summarizes the set of techniques to optimize your website for Google.

The search engine uses complex algorithms to determine a website's ranking in its results. In other words, when a user performs a search, Google carefully studies which site will appear and in which order.

By optimizing your website for SEO, you can improve this ranking, helping your business appear in the top results .

SEO can represent a gain in visibility, as the technique makes you Italy Phone Number List seen and receives more clicks. Therefore, it is natural for an increase in traffic to occur: more people can enter your website, browse, interact and hire solutions.

SEO seeks qualified, relevant traffic, translated into visitors who are looking for the software your company offers. Therefore, the probability of obtaining good results is even greater.

What are the top SEO strategies for Saas companies?
To use good strategies and generate successful results, it is necessary to carry out analyzes and implement strategies, such as:

Optimizing niche-relevant keywords
Keyword optimization is an essential strategy. Relevant keywords help attract qualified traffic to your website, helping to increase organic traffic.

Start by identifying which keywords to use with research tools like Semrush's Keyword Magic Tool to identify popular and relevant terms related to your solutions.

It's also important to take into consideration the keywords your competitors are using. To understand the most strategic way to use these keywords, count on the help of SEO experts .