How to use Reddit to drive traffic and leads to your brand or publication

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Reddit has struck a $60 million annual deal with Google to license its content to teach the search giant, as the AI ​​social media platform looks to generate new revenue streams ahead of an expected IPO filing this week.

The SEO industry is in a bit of a tizzy because this attraction coincides with a random increase in Reddit results in Google SERPs. Driving more traffic to Reddit supposedly generates more content, which Google can then use to train its AI. While this may seem like a rigged system, it's not something we can change anytime soon... so instead we'll have to roll with the punches and try to take advantage of it.

In short, if Reddit has search results, your brand needs to be on Reddit . Additionally, if Reddit content is going to be used to train Google's AI, your brand's visibility in AI results is also important.

Meet Reddit
Often referred to as the front page of the internet, Reddit is a powerful platform for brands, marketers and marketers to connect with their target audience and gain valuable information. With over 430 million monthly active users and over 100,000 active communities (“running”), Reddit offers a unique opportunity to connect with potential customers and build brand awareness.

To navigate Reddit effectively, you need to understand its terminology and culture:

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Subreddits: These are topic communities focused on specific topics, such as r/marketing , r/marttech , or r/sales . Users can subscribe to subreddits that interest them.
Upvotes: Users can upvote or downvote posts and comments to determine their visibility. Content with more upvotes will appear higher on the page.
Karma: A user's overall score is based on the upvotes and downvotes they receive for their posts and comments. High karma indicates the user's trustworthiness and contribution to the community.
Ask Me Anything (AMA): A popular format where users ask a question to a host, often a celebrity, expert, or company representative.
Flair: Tags or labels next to a user's name, often indicating their expertise or role in the subreddit.
When dealing with reddit, it's important to follow best practices...often referred to as rediquette .

Observe and Learn: Understand the subreddit's rules, culture, and priorities before actively participating.
Meaning: Share informative, entertaining or thought-provoking content that resonates with your community.
Be Authentic: Redditors value transparency and authenticity. Avoid obvious self-promotion and focus on genuine interaction.
Engage with respect: Treat others with respect and be open to constructive feedback and differing opinions.
Use Reddit Ads: Consider using Reddit's advertising platform to target specific subreddits and demographics.
By understanding and authentically engaging with Reddit's unique ecosystem, brands, sales professionals, and marketers can reach highly engaged and influential audiences, foster meaningful connections, and drive business growth.

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