为什么还要在您的策略中添加新语言呢?

jarewo12
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注册时间: 周一 6月 12, 2023 12:43 am

为什么还要在您的策略中添加新语言呢?

帖子 jarewo12 »

如何创建有效的多语言电子邮件营销活动 电子邮件是一种有效的沟通渠道,有助于在公司和客户之间建立信任和联系。 德米特里·库德连科 日 分享 企业家贡献者表达的意见是他们自己的。 如今,使用多种语言是强大的电子邮件营销不可或缺的一部分,特别是对于在全球市场运营的企业而言。 然而,这是一件非常具有挑战性的事情,需要时间和精力。 那么,为什么要让您的电子邮件营销使用多语言呢? 事实上,如果您只能使用英语(或任何其他语言)发送电子邮件, 1. 提升您的电子邮件性能 收件人更有可能以他们的母语参与电子邮件内容。 因此,对于一些采用多种语言的公司来说,结果如下: 转化率提高了 30% 56% 的受访者表示他们更喜欢以母语提供的内容而不是价格 打开率 (OR) 增加了惊人的 100% 相关:如何启动您的第一个电子邮件营销活动并获得您想要的结果

2. 增强个性化 有效电子邮件营销的核心在于个性化:在正确的时间将正确的信息传递给正确的人。 这也称为 3R 规则。 而“正确”的信息是: 正确的上下文 正确的数据 正确的语言 3. 覆盖更广泛的受众 仅了解客户的地理位置是不够的。 检测他们的语言偏好甚至直接询问他们至关重要,因为他们可能有不同的文化根源。 例如,五分之一的美国人说英语以外的其他语言,这表明仅依靠英语不足以覆盖整个美国人口。 相关:3 个快速步骤将您的信息传达给更广泛的受众 4.遵守当地法规 在您进入的某些国家或地区,营销传播可能有特定的语言要求。 例如,在加拿大,《官方语言法》赋予客户以他们选择的官方语言接受服务的权利。

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5. 更好地了解您的受众并保持竞争力 以几种/多种语言开展电子邮件营销活动可以帮助您深入了解来自不同国家/地区的目标受众的偏好,从而使您能够相应地优化您的策略。 如何正确运行多语言活动 企业需要了解一些核心内容才能与全球受众进行有效沟通。 1. 使电子邮件与其他通信渠道保持一致。 在开始您的多语言电子邮件之旅之前,您应该确保您的网站/产品提供必要的语言版本。 如果不是,并且如果您只是计划将您的网站翻译成这些目标语言,请确保所有必要的目标网页都可用,例如谢谢和取消订阅。 您可能还想以所有必要的语言运行社交媒体和帮助中心。 2. 确保准确一致的翻译。 准确、高质量、一致的翻译对于避免错误传达和确保信息被广泛接受至关重要。 为专业翻译人员提供与您的领域相关的术语表以及您网站上使用的术语。 3. 本地化电子邮件。 您不只是翻译电子邮件。 您需要将它们本地化。 翻译是通过使用等效的目标语言文本来传达源语言文本的含义的过程。 本地化是一种更深入的方法,它考虑了目标受众的文化、视觉和技术元素。 它超越了单词选择,可以影响您的电子邮件如何呈现信息和设计(颜色、定价、图像等)。 本地化要求企业考虑以下因素: 文化差异——因此,您有时需要在电子邮件中使用不同的视觉效果,针对不同的国家坚持使用不同的语调,甚至在不同的日期发送电子邮件。 例如,大

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Austinjohn
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Re: 为什么还要在您的策略中添加新语言呢?

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