Today, users and businesses have a huge variety of tools to communicate with each other. What does this mean? That the time of “dominant channels” is behind us and today users seek answers through any USA Phone Number List of them, being able to start their interactions through one and end them through another. For example, through an omnichannel strategy we can offer our users the possibility of buying online, in our physical store or a combination of both (“buy online and pick up in store”). Another very common strategy is to manage different promotions through different channels. Ultimately, the main goal of an omnichannel marketing strategy is to provide a complete user experience.
Benefits for your e-commerce At BROOBE we bring you 4 benefits of an omnichannel strategy: Increase the loyalty of your users: the omnichannel marketing strategy helps to better communicate with our users, generating greater customer loyalty. Improve the user experience: although we sometimes may forget it, users are people and we all like to be spoken to the way we speak. Therefore, a message designed for each channel ensures that everyone feels included and that will definitely improve the user experience. Increases the probability of conversion: a study conducted by Harvard University showed that today 73% of users use several channels in their purchase journey.